Need - the difference between a desire & strategy

"Connect to the needs of your audience!" This is the most well-known credo in the land of speech and presentation. The one who knows best how to connect with the audience's deeper motivations is guaranteed to get the longest applause.

In Dutch, there is something special about the word "need. We use this word both for a strategy (a specific way to get something done) and for universal desire (that which the strategy satisfies).

Daniël Arends subtly points out in this video the difference between a universal need and strategy...