Effective Pitching

Convince them with your story and get them to take action

Pitch Training

Effective Pitching

A pitch should elicit three feelings from the audience: they understand my problem, they have the right solution, and these are people we can build with and on.

Often when you pitch, you have a measurable goal, asking something of your audience. For that, you need a very compelling story that connects to the audience's needs and "pain."

But just as important is how you make the customer feel. Do you know how to inspire confidence? Are you able to connect "in the pitch moment," and stay connected, even when there is resistance or questioning of parts of the story? Do you have the presence of mind, the relaxation and the flexibility to deviate from the script if the situation demands it?

The training therefore focuses on:
A convincing story:
How do you create the right tension and urgency so that your audience is carried away by your story and gets into the yes mode.
Get to know your audience
: How can you connect to the desires, needs and pain of your audience.
Get to know yourself better.
What are your personal coping mechanisms when you step into the spotlight? And how can you strengthen your relationship with your audience, and stay connected even when things get tense.

Useful to know

  • This training is only given in-company.
  • Duration is a full day or 2 half-day sessions.
  • Expandable with:
    - individual coaching sessions
    - a final event and/or
    - follow-up training
  • Language NL or ENG.
  • Prices on request.

Do you have a question or would you like to consult? We are happy to think along with you!

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What it will give you

You will learn:

  • Effective pitch structure, make your topic urgent to the audience and spur action.
  • Analyze your audience and understand their sentiment and needs.
  • Build trust with your audiencethrough claimingauthority and cultivating sympathy.
  • What five archetypal coping mechanisms are and how they are expressed in the spotlight.
  • How these affect your audience's need for leadership, authenticity and connection.
  • How from awareness of your coping mechanism, you give a presentation that arrives optimally.


A nice side effect is that our presentation trainings are experienced as an excellent team building activity.

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