In the podcast Master Storytellers, Huib talks about his experiences as a speechwriter in politics with D66 and VVD and as a presentation coach, including preparing the TED talk for British photographer Jimmy Nelson.
In this talk, Huib and François Alain Pieneman cover much of what happens on the back end of the embroidery of a powerful speech. They discuss the socio-psychological dynamics of a speech. And that the best way to convey information is in the form of a story.
In doing so, a few essential elements make the difference, such as urgency, visual language and the sheer passion we see in the great speeches, like Martin Luther King's.